Immediate Media becomes the first media company to launch balance+ to its staff

balance+ is the world’s first medically approved menopause health and wellbeing companion for perimenopausal and menopausal women

Immediate Media Co, the special interest and content platform company, has become the first media business to make the balance+ menopause app available to its staff. 

balance+ is the world’s largest menopause app in the world, with users in 215 countries, with a mission to empower women with evidence-based medical knowledge about the perimenopause and menopause to help support diagnosis and access to treatment. balance+ is focused on removing barriers to menopause support, especially in the workplace. 

Making the balance+ app available for all Immediate people, will provide access to specialist medically approved content and live sessions to help optimise their mental health, nutrition, sleep, physical health, sexual health and skin and hair. 

balance+ has been designed to put the power into women’s hands, to help provide them with the relevant knowledge when seeking medical treatment, as well as supporting their family and friends during this time. 

Recent research from balance shows that, since downloading the app, 74% of users agree that they feel more comfortable talking about menopause at work, 87% have been able to self-diagnose their perimenopause or menopause and 72% have managed to gain access to treatment after using the app. 

 Jo Brandl, Chief People Officer, Immediate says: “We’re delighted to partner with Balance+ as part of our strategy to build awareness and support to help women at Immediate who are experiencing challenges around the menopause and peri menopause to continue to live and work healthily. Going through the menopause or perimenopause comes with a variety of symptoms, some well-known and some less so.  We want to raise awareness of what going through menopause involves and support those experiencing it. By offering balance+, we’re committed to looking after our people, driving the diversity agenda, and ultimately empowering our people with evidence-based knowledge and tools, to help them thrive.”

Gaele Lalahy, COO of balance, said: “We are delighted to be partnering with Immediate, home of some the UK’s best loved media brands. Immediate recognise what it means to be a menopause confident employer and have committed to break long-standing taboos around menopause and protect their valued female talent. Through the distribution of our evidence-based balance app, Immediate’s people will have access to much needed evidence-based medically approved resources and tools to take charge of their future health and we hope this sets a precedent for other organisations to follow suit.”

The balance app is the only menopause app certified by ORCHA and recognised as safe, accredited, compliant, and trusted to feature in digital health libraries for the NHS and other national health bodies around the world.  

For more information please contact:

Molly Hunt molly@borkowski.co.uk | 07947439714

About Immediate Media Co:  

Immediate Media Co is the special interest content and platform company, home to over 1,000 people across three business units, based in London and Bristol. We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 75 million people globally each month, with world-class content, innovative new products and services and live events.  

Immediate operates over 70 consumer brands and sells over 51 million magazines each year. With over 1.2 million active subscribers, we are the UK’s leading publisher by subscribers. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.  

Our wholly-owned brands include Radio Times, olive, Girl Talk, Homes & Antiques, Cycling Plus, MadeForMums, and Mollie Makes. We publish BBC Good Food, BBC History magazine, BBC Gardeners’ World magazine, BBC Science Focus and the CBeebies portfolio, under licence from BBC Studios, BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Disney.    

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events.  We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, The Cycle Show, Move It, The Festival of Quilts and the Hampton Court Food Festival.  

In the last year, Immediate has won over 27 industry awards, including Digital Consumer Publisher of the Year at the 2021 AOP Awards. In January 2022, Immediate was named the UK’s 4^th best place to work in the Glassdoor Employees’ Choice Awards 2022 andwas the highest ranked media company in the list confirming its position as the leading employer in the sector. Immediate’s IM Community project also won Best Health and Wellbeing Initiative at the Management Today DE&I Leadership Awards 2022.

About balance  

Founded by Dr Louise Newson, balance app is the only menopause app certified by ORCHA and recognised as safe, accredited, compliant, and trusted to feature in digital health libraries for the NHS and other national health bodies around the world.  

Created with a single mission in mind, to make menopause support inclusive and accessible to all, balance app provides evidence-based and unbiased information to help you become better informed, prepared and empowered during the perimenopause and menopause. balance was recently awarded ‘Product of the Year’ at the Bionow Awards 2021.